Our Team

We are standbuilders, standdesigners and other tradeshow suppliers all over the world. It depends on many things, though mainly on tradeshow and tradeshow location, with whom you will be working. To get going, contact either one of the two persons below.

People who build more than stands — we build confidence.

Our team brings together creative designers, experienced project managers, skilled builders, and reliable on-site crews. With clear communication and hands-on execution, we deliver exhibition stands that perform as good as they look.

Designers Who Think in 3D

Our creative team blends strategy with aesthetics. They don’t just design stands that look good — they design spaces that attract visitors, support your sales goals, and work within real-world exhibition regulations.

Project Managers Who Sweat the Details

From initial briefing to final handover, our project managers are your single point of contact. They coordinate logistics, approvals, timelines, and suppliers to ensure everything runs smoothly — even under tight deadlines.

Skilled Builders & Craftsmen

Our production team turns concepts into reality using high-quality materials and precise workmanship. Every structure is built for durability, safety, and flawless on-site assembly.

On-Site Experts You Can Rely On

Trade shows don’t allow second chances. Our on-site crew handles installation, supervision, and dismantling with speed and professionalism, ensuring your stand is ready on time and stress-free.

One Team. One Goal. Your Success.

We work as one integrated team, communicating clearly and responding fast. Whether it’s a modular booth or a custom-built stand, we treat every project with the same commitment — because your brand deserves to stand out.

Jan Nijeboer

Founder and CEO

Harshad (Harry) Dewalia

Co-founder and Managing Director
Our creative team blends strategy with aesthetics. They don’t just design stands that look good — they design spaces that attract visitors, support your sales goals, and work within real-world exhibition regulations.
From initial briefing to final handover, our project managers are your single point of contact. They coordinate logistics, approvals, timelines, and suppliers to ensure everything runs smoothly — even under tight deadlines.
Let’s Grow Together

Are you in need of a job?
Steeler always welcomes you

 Join our award-winning team, and enjoy a creative, dynamic and inclusive culture focused on one goal – improving the world around us through imagination and innovation. Sed ut perspiciatis unde omnis iste natus error sit voluptatem accusantium doloremque laudantium.

Let’s Grow Together

Need a job? Need an expo partner?

We are always looking for quality stand designers, quality stand builders, quality hosts and hostesses.

f2e99f0c-0333-40fa-9c1a-0be57bc53cbd