GSMA (GSM Association) is a global organisation representing the interests of the mobile ecosystem worldwide. It brings together mobile network operators, technology providers, device manufacturers, software companies, and industry organisations to drive innovation, collaboration, and sustainable growth across the mobile and digital industries.

GSMA is best known as the organiser of the world’s leading mobile and connectivity events, including MWC Barcelona, MWC Shanghai, MWC Las Vegas, and M360 conferences, attracting tens of thousands of professionals, exhibitors, and decision-makers each year. Through these flagship events, GSMA connects industries, showcases cutting-edge technologies, and shapes the future of mobile, 5G, IoT, AI, cloud, and digital transformation.

Beyond events, GSMA supports the industry through policy advocacy, industry standards, market intelligence, and social impact initiatives, working closely with governments and organisations to unlock the full potential of mobile technology for people, businesses, and societies.